Expatriate Consumers’ Adaptations and Food Brand Choices: A Compensatory Control Perspective

Volume: 28, Issue: 4, Pages: 75 - 89
Published: Oct 8, 2020
Abstract
The number of expatriates has been steadily growing during the last two decades. For these reasons, academia has exhibited a growing research interest in expatriates’ food consumption choices. Although interest is there, the extant literature is inconclusive about conditions under which expatriate consumers make trade-offs between host-country (local) and global food products and brands. The present study presents mechanisms that explain...
Paper Details
Title
Expatriate Consumers’ Adaptations and Food Brand Choices: A Compensatory Control Perspective
Published Date
Oct 8, 2020
Volume
28
Issue
4
Pages
75 - 89
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