Consumer preferences for burgers and milk desserts: Evaluating the importance of health claim attributes

Volume: 36, Issue: 1
Published: Oct 4, 2020
Abstract
The question that guided this work was if health claims should receive special attention by evaluating if these claims stand as a relevant attribute to consumers. Thereby, the goal of this work is to explore how consumers deal with different food product attributes, including health claims, in frozen burgers (Study 1), and milk desserts (Study 2) via conjoint analysis (CA). In Study 1, the ranking-based CA revealed that the attribute “Claim” is...
Paper Details
Title
Consumer preferences for burgers and milk desserts: Evaluating the importance of health claim attributes
Published Date
Oct 4, 2020
Volume
36
Issue
1
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