The Role of Frontline Employees’ Competitive Intelligence and Intraorganizational Social Capital in Driving Customer Outcomes

Volume: 24, Issue: 2, Pages: 269 - 283
Published: Oct 5, 2020
Abstract
Grounded in social capital theory, this study explores the influence of intraorganizational social capital on frontline employees’ (FLEs) competitive intelligence activities and the subsequent effects of engaging in competitive intelligence on their information communication behavior and relational customer outcomes. We empirically test the hypothesized relationships using multisource, multi-industry data collected from business-to-business...
Paper Details
Title
The Role of Frontline Employees’ Competitive Intelligence and Intraorganizational Social Capital in Driving Customer Outcomes
Published Date
Oct 5, 2020
Volume
24
Issue
2
Pages
269 - 283
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