Paradigm of new service development projects (NSDPs): “One Basket Fits all”

Volume: 3, Issue: 3, Pages: 303 - 331
Published: Sep 25, 2020
Abstract
Purpose The aim of this research is to examine the key determinants influencing the success of new service development projects (NSDPs) across four service typologies context. Design/methodology/approach The researchers used the scenario-based survey method in an NSDP setting. Structural equation modelling (SEM) was used to test the proposed hypotheses based on survey data from 570 managers under four service typologies. Findings Service firms'...
Paper Details
Title
Paradigm of new service development projects (NSDPs): “One Basket Fits all”
Published Date
Sep 25, 2020
Volume
3
Issue
3
Pages
303 - 331
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.