Data Privacy in Retail

Volume: 96, Issue: 4, Pages: 474 - 489
Published: Dec 1, 2020
Abstract
Unprecedented, exponential growth in the amount of consumer data collected by retailers across various customer touchpoints has made safeguarding data privacy a key priority. Data privacy in retail contexts requires convergence among three key stakeholders—consumer, retailer, and regulatory—each of which has unique roles and viewpoints. With a global perspective and a multimethod data collection approach, combining in-depth expert interviews, a...
Paper Details
Title
Data Privacy in Retail
Published Date
Dec 1, 2020
Volume
96
Issue
4
Pages
474 - 489
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