A systematic literature review of negative psychological states and behaviors in sales

In sales settings, negativity typically manifests in two forms. Negative psychological states (NpS), such as stress, burnout, and/or depression can result from sales activities. Negative sales behaviors are actions counter to the expected behaviors associated with the sales role. Both NpS and negative behaviors lead to reduced performance and disengaged employees. Yet, despite their importance, no single analysis of how these various negative...