(Not) Near and Dear: COVID-19 Concerns Increase Consumer Preference for Products That Are Not “Near Me”

Volume: 7, Issue: 1, Pages: 8 - 16
Published: Jan 1, 2022
Abstract
This research examines how COVID-19 influences consumer responses to product offerings identified as being available “near me” versus “not near me.” We theorize that the heightened sense of isolation, or loneliness, brought on by COVID-19 evokes a need for social connection that increases the attractiveness of “not near” offerings, thereby eliminating the preference advantage otherwise expected for “near me” offerings. Providing support for the...
Paper Details
Title
(Not) Near and Dear: COVID-19 Concerns Increase Consumer Preference for Products That Are Not “Near Me”
Published Date
Jan 1, 2022
Volume
7
Issue
1
Pages
8 - 16
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