Post-Event Effects: A New Perspective on Giveaway Items Distributed at Sporting Events
Abstract
The purpose of this study was to examine how giveaway items distributed at sporting events are used afterward. The results of the content analysis of survey responses and a series of regression...
Paper Details
Title
Post-Event Effects: A New Perspective on Giveaway Items Distributed at Sporting Events
Published Date
Sep 22, 2020
Volume
8
Issue
1
Pages
281 - 301
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