Disclosure of Positive and Negative Experiences As Social Utility

Published: Jan 1, 2020
Abstract
We propose that disclosing one’s positive and negative experiences carries social utility for both senders and recipients. We show that consumers consider this utility when deciding whether to disclose their experiences with others. In three preregistered studies, consumers respond in kind to the disclosures of positive and negative experiences by...
Paper Details
Title
Disclosure of Positive and Negative Experiences As Social Utility
Published Date
Jan 1, 2020
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