Creating Shared Value and Fan Loyalty in the Korean Professional Volleyball Team
Abstract
Creating shared value has been a new strategic management paradigm for professional sport teams around the world. However, despite the active participation of professional sport teams in creating a shared value program, research that addresses its effectiveness appears to be very limited. The present study investigates the influence of sport fans’ perceived creating shared value on team trust and fan loyalty and the moderating effects of sport...
Paper Details
Title
Creating Shared Value and Fan Loyalty in the Korean Professional Volleyball Team
Published Date
Sep 16, 2020
Journal
Volume
12
Issue
18
Pages
7625 - 7625
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