Segmentation of local food consumers based on altruistic motives and perceived purchasing barriers: a Croatian study
Volume: 34, Issue: 1, Pages: 221 - 242
Published: Sep 4, 2020
Abstract
This is the first empirical study which has segmented consumers based on their altruistic motives and perceived barriers in purchasing local food in a developing country, which has received little...
Paper Details
Title
Segmentation of local food consumers based on altruistic motives and perceived purchasing barriers: a Croatian study
Published Date
Sep 4, 2020
Volume
34
Issue
1
Pages
221 - 242
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