Boosting Perceived Customer Orientation as a Driver of Patient Satisfaction

Volume: 43, Issue: 4, Pages: 225 - 231
Published: Sep 4, 2020
Abstract
Objective: Several hospitals have embraced customer orientation as a strategy to better meet patients' needs, desires, and wishes. This study therefore investigates how hospitals can boost the extent to which patients feel treated in a customer-oriented way by staff (hereafter, “perceived customer orientation”) and its implications for their satisfaction with the hospital. Design: A cross-sectional study of hospital staff's interpersonal skills...
Paper Details
Title
Boosting Perceived Customer Orientation as a Driver of Patient Satisfaction
Published Date
Sep 4, 2020
Volume
43
Issue
4
Pages
225 - 231
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