Factors affecting the behavioral intention to adopt mobile banking: An international comparison
Abstract
Over the past decade, the markets for mobile and wireless services have been among the world's fastest-growing, especially in Asian countries, presenting financial institutions with significant opportunities to offer value-added services. Mobile banking has since emerged as a new channel enabling the banks to react strategically to changes in competitive forces and to enhance customer convenience. Based on Diffusion of Innovations (DOI) theory,...
Paper Details
Title
Factors affecting the behavioral intention to adopt mobile banking: An international comparison
Published Date
Nov 1, 2020
Journal
Volume
63
Pages
101360 - 101360
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Notes
History