Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste
Abstract
This research tests a theoretical model in which an emotional appeal (gratitude ‘for having’ vs. ‘not having') is shown to increase consumers’ awareness of food waste issues (consumer intentions, participation, and choice to receive information related to food waste issues.), depending on the associated congruent message framing (gain vs....
Paper Details
Title
Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste
Published Date
Jan 1, 2019
Volume
47
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