All eyes on you: The social audience and hedonic adaptation

Volume: 37, Issue: 11, Pages: 1554 - 1570
Published: Aug 26, 2020
Abstract
Marketers have a keen interest in keeping customers happy past the point of product acquisition. However, consumer happiness with products typically declines over time, a process called “hedonic adaptation.” Understanding this process is essential for managing consumers' post-acquisition experiences, and yet marketers have not explored how the ubiquitous social environment influences hedonic adaptation. We explore the effect of a social audience...
Paper Details
Title
All eyes on you: The social audience and hedonic adaptation
Published Date
Aug 26, 2020
Volume
37
Issue
11
Pages
1554 - 1570
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