Impact of Social Media on Consumer Buying Patterns

Volume: 12, Issue: 3, Pages: 71
Published: Aug 23, 2020
Abstract
Due to the tremendous growth in Internet usage around the globe during the last ten years, marketing teams now must better understand the impact of social media on consumer buying patterns. With Internet penetration estimated to continue to grow during the next decade, especially in second and third world markets, marketing executives will need to prioritize understanding the changes related to consumer buying patterns. Many papers have...
Paper Details
Title
Impact of Social Media on Consumer Buying Patterns
Published Date
Aug 23, 2020
Volume
12
Issue
3
Pages
71
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