Why did I buy this? Purchase regret and repeat purchase intentions: A model and empirical application
Abstract
This study investigates consumer repurchase behavior and purchases regret in the context of a Steadily Increasing Discount (SID) strategy. A quantitative research approach based on a full‐scaled administrative survey is adopted in the framework of the regret theory. Mall intercept technique is used to collect the cross‐sectional data from respondents. To establish the proposed relational paths, structural equation modeling is applied. The...
Paper Details
Title
Why did I buy this? Purchase regret and repeat purchase intentions: A model and empirical application
Published Date
Aug 27, 2020
Journal
Volume
22
Issue
1
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