Effect of SCF on automobile industry performance during sales promotional schemes
Volume: 70, Issue: 7, Pages: 1816 - 1836
Published: Aug 25, 2020
Abstract
Purpose In today's competitive market subject to various uncertainties, supply chain flexibility (SCF) arose as a potential weapon to enhance the firm's performance. This paper model the effect of SCF on automobile industry performance during sales promotional schemes (SPS), which has turned out to be one of the most important marketing tools. Design/methodology/approach In view of the literature and the expert opinion taken from an automobile...
Paper Details
Title
Effect of SCF on automobile industry performance during sales promotional schemes
Published Date
Aug 25, 2020
Volume
70
Issue
7
Pages
1816 - 1836
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