Turning narcissists into prosocial agents: explaining young people’s online donation behavior
Volume: 21, Issue: 4, Pages: 369 - 388
Published: Aug 24, 2020
Abstract
Purpose This study aims to empirically test the proposition that high narcissistic consumers are more likely to perform donation-related behavior, such as the intention to donate and to share the donation link, compared to low narcissistic consumers when the organization’s reputation is high. Built upon the evolutionary psychology theory, this study proposes that narcissism activates the status motive, and the relationship between narcissism,...
Paper Details
Title
Turning narcissists into prosocial agents: explaining young people’s online donation behavior
Published Date
Aug 24, 2020
Volume
21
Issue
4
Pages
369 - 388
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