Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions

Volume: 96, Issue: 3, Pages: 299 - 309
Published: Sep 1, 2020
Abstract
The world of retailing is changing rapidly, and much of that change has been enabled by customer-interfacing retail technologies. This commentary offers a framework for classifying technologies, based on their primary influence on a customer’s purchase journey – in the pre-purchase stage, needs management and search engagement technologies; in purchase stage, purchase transaction and physical acquisition technologies; and in the post-purchase...
Paper Details
Title
Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions
Published Date
Sep 1, 2020
Volume
96
Issue
3
Pages
299 - 309
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