Special issue introduction: online relationship marketing

In this special issue, the Marketing Intelligence & Planning presents a series of papers associated with Online Relationship Marketing. Relationship marketing involves the development and maintenance of strong relationships with customers and other stakeholders that result in customer loyalty and firm profitability (Bolton et al., 2004; Firdaus and Kanyan, 2014; Morgan and Hunt, 1994; Oly Ndubisi, 2007). It stresses the importance of continuous...