Financial Inducements: Growth in DTC Magazine Advertisements

Volume: 41, Issue: 4, Pages: 306 - 321
Published: Aug 19, 2020
Abstract
Interest in pharmaceutical costs has heightened, as the phenomenon of financial inducements as promotional tools in Direct-to-consumer magazine advertising remains chiefly unexplored. The value of...
Paper Details
Title
Financial Inducements: Growth in DTC Magazine Advertisements
Published Date
Aug 19, 2020
Volume
41
Issue
4
Pages
306 - 321
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