The streaking star effect: Why people want superior performance by individuals to continue more than identical performance by groups.

We present evidence in 9 studies (n = 2,625) for the Streaking Star Effect-people's greater desire to see runs of successful performance by individuals continue more than identical runs of success by groups. We find this bias in an obscure Italian sport (Study 1), a British trivia competition (Study 2), and a tennis competition in which the number of individual versus team competitors is held constant (Study 3). This effect appears to result...