Evaluations of Self-Focused Versus Other-Focused Arguments for Social Distancing: An Extension of Moral Matching Effects

Pages: 194855062094785 - 194855062094785
Published: Aug 18, 2020
Abstract
The coronavirus pandemic has raised pressing questions about effective public health communication. Prior research has shown a persuasive advantage of arguments emphasizing a behavior’s benefits for others’ health compared to benefits for the recipients. We suggest that other-focused (vs. self-focused) messages function more as moral arguments and should thus be especially persuasive to people who moralize public health. Across three studies,...
Paper Details
Title
Evaluations of Self-Focused Versus Other-Focused Arguments for Social Distancing: An Extension of Moral Matching Effects
Published Date
Aug 18, 2020
Pages
194855062094785 - 194855062094785
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