Changing prejudiced attitudes, promoting egalitarianism, and enhancing diversity through fundamental processes of persuasion

We review work from persuasion science relevant to reducing prejudiced attitudes. We begin by introducing the idea that the thoughts people generate – their number and valence – are critical for understanding when responding to persuasive attempts will result in egalitarian attitudes. A focus on thinking highlights the importance of understanding short and long-term attitude change in promoting diversity. How much people think is also...