The effects of nostalgia cues in sexual health advertising
Abstract
An experimental design was conducted to investigate message effectiveness between reminiscence-bump format (RBF)/nostalgia message formats with traditional message formats in the context of health communication ads about sexual health. Reminiscence bumps, defined as a point in one's life where people can recall their life events, are proposed as a means for improving nostalgic advertising message effectiveness measure in the research. The...
Paper Details
Title
The effects of nostalgia cues in sexual health advertising
Published Date
Jul 2, 2020
Journal
Volume
37
Issue
3
Pages
207 - 221
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Notes
History