The influence of website quality and star rating signals on booking intention: Analyzing the moderating effect of variety seeking

Volume: 25, Issue: 1, Pages: 3 - 28
Published: Aug 3, 2020
Abstract
Purpose The purpose of this study is to analyze the influence of booking website (hotel or third-party) characteristics and hotel star-rating classification, as signals of quality, on travelers’ relationships with hotels or hotel chains, taking into account the moderating effect of travelers’ tendencies to seek variety. Design/methodology/approach To test the hypothesized relationships, structural equation modeling was performed. A multi-group...
Paper Details
Title
The influence of website quality and star rating signals on booking intention: Analyzing the moderating effect of variety seeking
Published Date
Aug 3, 2020
Volume
25
Issue
1
Pages
3 - 28
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