The Legal Implications of E-commerce for the Australian Franchise Sector
Volume: 47, Pages: 293 - 308
Published: Jan 1, 2019
Abstract
Business-to-consumer electronic commerce plays a vital role in modern business practices throughout the world. Many traditional retailers ventured into the online transactional space decades ago, while franchise chains have taken a more conservative approach in e-commerce adoption due to potential encroachment and the history of franchisor-franchisee litigation, among other reasons. This study analysed Franchising Code of Conduct, the Australian...
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