The effect of coronavirus disease-19 (COVID-19) risk perception on behavioural intention towards ‘untact’ tourism in South Korea during the first wave of the pandemic (March 2020)

This study highlights ‘untact’ tourism as a health-protective behaviour stemming from individuals’ perceptions of COVID-19 risk. Based on the frameworks of the Health Belief Model and the extended Theory of Planned Behaviour, this study examines the effect of COVID-19 risk perception on behavioural intention towards untact tourism. The online survey was administered to South Korean citizens in March and April 2020. A total of 877 questionnaires...