Resonance of the national image through the experience of mega events: Use of smart-tourism application and the halo effect

This study explores the affected national image by perceived value who have been using smart-tourism applications during the visit for mega event. This was intended to be understood based on the halo effect.. In that way, this study examines the direct influence of national image to future behavioral intentions. A total of 122 survey responses from foreign visitors of 2018 PyeongChang Olympics were used for the PLS-SEM analysis. The results...