Audience Attention and Emotion in News Filmed with Drones: A Neuromarketing Research
Abstract
Emotional journalism is being driven by audiovisual technology such as drones, also known as unmanned aerial vehicles, which have demonstrated their usefulness in transforming objective news into news stories from a new visual perspective, facilitating access to dangerous or difficult places. They also allow for greater immersion by an audience that has become an active participant in the news, and they contribute to the storytelling of...
Paper Details
Title
Audience Attention and Emotion in News Filmed with Drones: A Neuromarketing Research
Published Date
Jul 27, 2020
Journal
Volume
8
Issue
3
Pages
123 - 136
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