Social enterprises in electronic markets: web localization or standardization
Abstract
The question of how social enterprises (SEs)—organizations that work to solve social issues through innovative ideas and strategies—utilize the web to internationalize has received little attention in electronic business literature. We address this issue by examining whether SEs pursue a web globalization strategy that is standardized across national markets or localized and culturally customized to individual locales. Accepted knowledge about...
Paper Details
Title
Social enterprises in electronic markets: web localization or standardization
Published Date
Jul 15, 2020
Journal
Volume
31
Issue
1
Pages
215 - 231
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History