Dilemma of Hotel Reviews: The Role of Information Processing and Validation through Metacognition

Volume: 60, Issue: 6, Pages: 1301 - 1317
Published: Jul 13, 2020
Abstract
A comprehensive model is proposed to understand how travelers manage copious and even competing online reviews through a validation process, by examining the impact of social support, persuasive message compliance, persuasive message resistance, and metacognition on tourists’ willingness to be involved in social commerce. Based on the theories of signaling and reactance, the model explores how social forces, such as online social support and...
Paper Details
Title
Dilemma of Hotel Reviews: The Role of Information Processing and Validation through Metacognition
Published Date
Jul 13, 2020
Volume
60
Issue
6
Pages
1301 - 1317
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