How Do I Like My Chances (to Unfold)? Why Perceived Scarcity and Anticipated Hope Lead Consumers to Prefer Increasing Probabilities of Obtaining a Resource
Volume: 5, Issue: 4, Pages: 470 - 484
Published: Sep 23, 2020
Abstract
The present work examines consumers’ sequence ordering preferences when they have multiple probabilistic opportunities to obtain a resource. In particular, this research investigates...
Paper Details
Title
How Do I Like My Chances (to Unfold)? Why Perceived Scarcity and Anticipated Hope Lead Consumers to Prefer Increasing Probabilities of Obtaining a Resource
Published Date
Sep 23, 2020
Volume
5
Issue
4
Pages
470 - 484
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