What makes online reviews helpful in tourism and hospitality? a bare-bones meta-analysis

Studies have yielded mixed findings on the helpfulness determinants of online reviews in tourism and hospitality. To address this issue and unveil the overall sizes of helpfulness determinants, this research presents a systematic bare-bones meta-analysis of the six most investigated helpfulness determinants based on 86 effect sizes from 27 primary studies. Results reveal that the corrected mean effect sizes of four significant determinants –...