Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts:
Abstract
Prior approaches that leverage identity to motivate prosocial behavior are often limited to the set of people who already strongly identify with an organization (e.g., prior donors) or by the...
Paper Details
Title
Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts:
Published Date
May 1, 2021
Journal
Volume
85
Issue
3
Pages
204 - 219
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Notes
History