The size-rank relationship for market shares of consumer packaged goods
Abstract
This study examines the relationship between market share and its rank for a comprehensive set of product categories and subcategories in the U.S consumer packaged goods industry. Based on prior research, we expect that the slope of the market share-rank relationship will be more consistent with the Zipf distribution at the higher levels of aggregation (category-level versus subcategory-level shares). Two alternative model formulations were...
Paper Details
Title
The size-rank relationship for market shares of consumer packaged goods
Published Date
Jun 28, 2020
Journal
Volume
52
Issue
54
Pages
5986 - 5994
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Notes
History