The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective
Abstract
Recent literature describes “greenhushing” as the deliberate managerial undercommunicating of corporate social responsibility (CSR) efforts for fear of negative customer opinions and responses. Based on social psychological theory of tourism motivation and cognitive dissonance theory, this research tries to seek evidence that justifies such a practice from the customers’ perspective. In study 1, focus groups reveal that hotels’ CSR communication...
Paper Details
Title
The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective
Published Date
Jun 18, 2020
Journal
Volume
60
Issue
3
Pages
618 - 638
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