Relationship marketing in franchising and retailing

Volume: 30, Issue: 2, Pages: 113 - 114
Published: Jun 12, 2020
Abstract
In this special issue ‘Relationship marketing in franchising and retailing’, the Journal of Strategic Marketing presents a series of papers covering topics to gain a better understanding of...
Paper Details
Title
Relationship marketing in franchising and retailing
Published Date
Jun 12, 2020
Volume
30
Issue
2
Pages
113 - 114
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