Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation: An Abstract

Abstract
Drawing on the conceptual metaphor theory, researchers have discovered that the location of product image (Chae et al. 2013; Elder and Krishna 2012) or in packaging design (Sundar and Noseworthy 2014) matters in influencing product attitudes. The metaphor of “distance is worth” is theorized from the perspective of cognitive linguistics and further developed based on the sense of power and prestige evoked by the...
Paper Details
Title
Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation: An Abstract
Published Date
May 29, 2019
Pages
111 - 112
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