Consumer attitude and intention toward ridesharing

This paper aims to examine the factors affecting consumer’s intention to participate in the sharing economy in particular toward ridesharing services. Data were collected from UberX users in Australia (n = 278) and New Zealand (n = 295) using online survey and analysed through Structural Equation Modelling in AMOS 25. The research model is tested and compared across three studies. The results show that perceived usefulness and word-of-mouth...