Antecedents of Generation Y consumers’ usage frequency of online consumer reviews
Abstract
Purpose The purpose of this paper is to examine the influence of perceived information and entertainment value, perceived credibility and perceived value on Generation Y consumers’ usage frequency of online consumer reviews. Design/methodology/approach The paper proposes and tests, with structural equation modelling analysis of moment structures, a research model using data from a large sample of Generation Y consumers. Findings The results...
Paper Details
Title
Antecedents of Generation Y consumers’ usage frequency of online consumer reviews
Published Date
Jun 8, 2020
Volume
24
Issue
2
Pages
193 - 212
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