Competitive pricing strategies of multi channel supply chain under direct servicing by the manufacturer

Internet and its accessible devices ( e.g ., mobiles, computers) are the unmitigated blessings to the people. Nowadays, internet connectivity almost eliminates all kinds of blockades for the verification of authentication, comparison of prices, and services for a product. Consequently, the market has been becoming more competitive compared to decision making. In this paper, we construct a multi-channel supply chain (MCSC) frameworks with...