Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Abstract
This research aims to investigate how ecommerce influences elements of the franchising sector that have adopted an ecommerce strategy. A multiple case-study approach was selected to gain a...
Paper Details
Title
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Published Date
Jun 12, 2020
Volume
30
Issue
2
Pages
137 - 159
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