The Sharing Economy: A Marketing Perspective
Abstract
Many marketers have struggled to harmonise the disparate and fragmented underpinnings characterising the sharing economy under a single umbrella that is not only comprehensive and inclusive but also distinctive enough to account for its unique peculiarities in myriad contexts. This paper adopts an interrogative approach to answer some of the more pertinent questions about the sharing economy, specifically those related to its concepts, enablers,...
Paper Details
Title
The Sharing Economy: A Marketing Perspective
Published Date
Aug 1, 2020
Volume
28
Issue
3
Pages
4 - 13
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