The consumer behavior of luxury goods: a review and research agenda

Pages: 1 - 27
Published: Jun 15, 2020
Abstract
The paper presents a systematic review examining the various factors of consumer behavior towards luxury goods and synthesizes studies. Searches in prominent databases were conducted to pool the studies. Two hundred and two studies were identified and were catalogued in terms of study type, themes and analysis details. Results provide a summary of the perspectives in which behavior towards luxury goods has been studied in the past. This paper...
Paper Details
Title
The consumer behavior of luxury goods: a review and research agenda
Published Date
Jun 15, 2020
Pages
1 - 27
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