Systems Social Marketing and Macro-Social Marketing: A Systematic Review
Abstract
Background: The adoption of systems thinking within social marketing is illustrated by the emerging literature relating to systems social marketing and macro-social marketing. Systems social marketing and macro-social marketing signal a shift from singular level behavior change toward a more holistic, multilevel change mode of operandi for complex and wicked problems. In recognition of this broadening perspective, Truong et al. took the first...
Paper Details
Title
Systems Social Marketing and Macro-Social Marketing: A Systematic Review
Published Date
Jun 1, 2020
Journal
Volume
26
Issue
2
Pages
146 - 166
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Notes
History