From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand

Purpose This paper aims to draw from the stereotype content model (SCM) to investigate the mediating role of country-triggered emotions on the relationship between country stereotypes and intentions to visit a country as well as the boundary conditions under which such mediation occurs. Design/methodology/approach Two-hundred and eighty-three consumers participated in a between-subjects, Web-based study conducted in Hungary. Participants were...