Who will change the “baby?” Examining the power of gender in an experimental setting

We conduct an experiment designed to test the impact of a gender-loaded frame on the distribution of labor between care and market work. In an unframed treatment, one activity is labeled a “Multiplication Activity” and a second activity is labeled a “Monitoring Activity”. In a framed treatment, these same activities are labeled as an “Employment Activity” and a “Care Activity”. A difference between these treatments should come from the labeling...