Examining the Effect of Shopping Mall Attributes in Predicting Tourist Shopping Satisfaction and Behavioral Intentions: Variation across Generation X and Y

The objective of this study is to investigate the effect of shopping mall attributes in predicting tourist shopping satisfaction and behavioral intentions. More specifically, to test the different perceptions of generation X and Y on the relationship between shopping mall attributes, tourist shopping satisfaction and behavioral intentions. A systematic random sampling technique is used in this study. Six hundred questionnaires are distributed to...